‘Chennai Express’ costumes to be auctioned
The makers of ‘Chennai Express’ have thought of a noble way to promote their movie. The makers of the movie have decided to put up an auction for the costumes of Saharukh and Deepika, and the money collected from the auction will go to a charity.
The auction will take place around the time of release of ‘Chennai Express’. This will be a promotional gimmick and a noble cause as well. The actors of the movie, Shahrukh Khan and Deepika Padukone have donned different looks and different costumes in this movie and people are really appreciating their costumes.
A close source said, "People are really appreciating the different look that is donned by the actors in the film. With so much appreciation, the makers are planning to auction some of the costumes from the film and extend the proceedings for charity.”
‘Chennai Express’ is an action comedy movie. The movie is directed by Rohit Shetty and is produced by Gauri Khan under the banner of Red Chillies Entertainment. The lead actors of the movie are Shahrukh Khan and Deepika Padukone. Shahrukh Khan is working for the first time with Rohit Shetty. On screen couple, Shahrukh Khan and Deepika Padukone, also appeared together in ‘Om Shanti Om’. The movie was a hit. This is their second collaboration.
The movie is about a guy who travels from Mumbai to Rameshwaram and falls for the daughter of a don. The movie will be released on 9th August. The film has been shot at various locations in India. The music of ‘Chennai Express’ has been given by Vishal-Shekhar.
Chennai Express has been banned in Pakistan for the release date as four Pakistani movies are getting released on the same date.
In order to promote this movie in India, Shahrukh Khan is launching a game app which will keep the younger generations involved. It is an innovative marketing tool. The game is called ‘Chennai Express: Escape from Rameshwaram’. Shahrukh Khan will be launching the game today. “The movie has a vision and a theme, which a game needs to carry forward and keep the gamer engrossed in. The ‘Chennai Express’ game captures the theme, the graphics and the mood of the movie brilliantly,” Shah Rukh said in a statement. He further added, “to capture a movie in a game format is one of the most difficult and creatively challenging things to do.”Best wishes to the crew of ‘Chennai Express’.