'Once Upon A Time In Mumbai Dobaara’ earns 23 crores in 3 days
‘Once Upon A Time In Mumbai Dobaara’(OUATIMD) is the sequel of 2010 released movie ‘Once Upon A Time In Mumbaai’. The movie is directed by Milan Luthria and stars Akshay Kumar, Imraan Khan and Sonakshi Sinha. The movie was released on 15th August.
The movie is a period gangster cum love triangle movie. Set in 1970’s, the movie shows Bombay when underworld and don mushroomed and proliferated their business in Middle East as well. The movie begins from where the prequel ended.
OUATIMD had a low presence across various screens all over the country. According to a contract with Disney UTV Studios and Red Chilies Entertainment, most of the screens were bound to play ‘Chennai Express’ on 15th August as well. OUATIMD saw a presence only in 2000 screens on day one. However, from day two, number of screens was increased to 2500.
Trade experts had predicted that because of last week’s released movie ‘Chennai Express’, OUATIMD won’t be able to mark its presence felt. But the movie turned down the predictions. Despite a limited presence, the movie did good business. It saw a 75 to 90 percent occupancy on the day of its release, which is considered good for the business of any movie. It collected a net amount of Rs.11.25 crores at the box office. The business on day one was encouraging as it opened only in 2000 screens in domestic market. From day 2, the number of screens has been increased to 2500. Trade experts believe that this movie will do good at box office despite competition from ‘Chennai Express’ which is still reigning at the box office.
‘Chennai Express’ opened up in 3800 screens on day of its release.
Trade analyst and film distributor Sunil Wadhwa said, “Chennai express was not affected by any south films in south India so it got huge advantage in terms of number of screens release. This benefit may not be enjoyed by OUATIMD. Anticipation of the film among audience is that it is not a definite or must watch film since appeal is limited as the genre doesn't goes with youth audience. It can work on strong word of mouth as music has become popular so it will enjoy a decent opening.”OUATIMD has got mixed reviews from film analysts. They have pegged it lesser than ‘Chennai Express’. Amidst strong competition, only time will tell if audience is interested in a sequel movie.