‘Bol Bachchan’ to enter 100 crore mark
‘Bol Bachchan’ is a comedy coming from the successful director Rohit Shetty who has created his signature style of hilarious flicks. Heavy weight actors such as Ajay Devgan and Abhishek Bachchan add to the attraction of the movie. The film critics were eager to study the performance of ‘Bol Bachchan’ at the box office. As soon as the movie released on 9th August 2012, the speculation started to make rounds in the Bollywood industry, whether the movie will be able to gross 100 crore or not in the opening weekend.
The results are out finally. The movie achieved a good opening but not as good as the directors and actors would have expected. The reason for the debacle was clearly the poor set of promos during the last phase of the movie launch. Clearly the promos were not up to the mark and could not ignite the interest of the movie goers. It was felt that even reaching a mark of 50 crore in the opening weekend would be tough for the movie, however a 40 crore target was easily achievable. However, ‘Bol Bachchan’ fell short of the 40 crore target and could only achieve 39 crore. The movie earned 12 crore each on Friday and Saturday, this sealed its fate. A good booking on Sunday could not help it ride over the 40 crore mark.
‘Bol Bachchan’ has a better opening weekend collection than ‘Singham’ and ‘Golmaal 3’, making it the best opening for Rohit Shetty. Incidentally, it is also the best opening for Ajay and Abhishek. All said and done, it seems a daunting task for the movie to go on and reach the 100 crore mark. Adding to its woo is the bunch of Bollywood, flicks all slated to release soon.
The biggest threat is the chotte nawab Saif Ali Khan starrer ‘Cocktail’ to release across India on 13th July. The movie is hyped to become the best opening grosser for Saif. The promos of the movies on air are well executed and it seems the flick is designed to be a romantic comedy with the undertone of sex. No doubt it is a powerful cocktail of success formulas, for the Bollywood box office.
The film critics
would love to study the movies fighting off each other at the box office. In
the battle, Hindi movie goers will be the ultimate gainer, as it should be.