Bipasha endorses US-based perfume

Bollywood’s dusky beauty Bipasha Basu is on endorsement spree these days. After shooting for Nirvana Magazine, she is all set to sell US-based perfume brand Alcome Perfumes and Cosmetics which is venturing into Indian market for the first time.

Successful films and popularity has bagged Bipasha lots of endorsement offers. On his selection, Sanjeev Nayyar, vice president, Alcome Perfumes & Cosmetics, said, "By having Bipasha as its brand face, our company looks forward for a better money making opportunity in India." With an aim of earning more profit, this new cosmetic brand had forayed into Indian market.

By signing international magazine Nirvana, Bipasha became the first Indian to endorse any international magazine. She had shot for the magazine with different styles and poses and with a completely new makeover. Bipasha had also signed a contract of jewelry shoot for Rs. 5 crores. Post the success of Race, Bips is flooded with advertisements and films. Pankh and Bachna Ae Haseenon opposite Ranbir Kapoor are her upcoming projects.