Big Bazaar launches 'Star Parivaar' Designer Ethnic Wear Collection


Future Group's flagship retail format Big Bazaar in association with Star India Pvt Ltd, today launched a designer collection of Ethnic wear comprising Sarees, Salwars and ready to stitch suits, under the brand 'Star Parivaar'. The Star Group's newly formed Licensing & Merchandising Division has entered into a Licensing agreement with Big Bazaar for the launch of this unique collection.
The 'Star Parivaar' collection draws inspiration from the famous soaps on Star and brings together a unique color palette, design, styling and range, created by designers. The range comprises of 250 styles – all unique. These will be launched in dedicated 'Star Parivaar' Boutiques that bring alive the world of Star Parivaar across all Big Bazaar outlets across the country, starting with 35 outlets.

The product range has been designed keeping in mind the aspiration of the Indian woman and empowers her with a choice of contemporary tradition brought alive in a range that is fashion forward, highly embellished, combining the best of tradition and fashion, at value price points.

Star Parivaar has been a world that women across India experience through a host of shows, through their best loved characters – Tulsi, Parvati and other iconic families and protagonists, and through an annual much awaited Awards show, and to fulfill the need of the Indian Woman, now throogh a range of merchandise. The merchandise reflects the spirit of fashion, style and glamour that is unique to Star. The brand program around Star Parivaar was developed to capture the essence of style and fashion. A team of design specialists and Stylists at Star have put together the inspiration for the range complete with a trend guide, style and silhouette, a brand, packaging, visual merchandising program, which is the first of its kind effort at brand licensing in the country – totally innovative and the hallmark of the Star Group.

Big Bazaar has been at the forefront of retail and innovation. Big Bazaar is now present in 48 cities and towns with 77 stores across India. The Big Bazaar franchise with Women is a common bond that brings this program together. The team at Big Bazaar has pulled together a never seen before collection, a variety, depth and width of range, a plethora of style and silhouettes, interesting embroidery, hand work and machine work. Fine Ari and zardozi embroideries on the best of georgettes, silk blends and cottons will be made available at affordable process. The look will be focussed on trendy salwars, churidars, and the beautiful Anarkali cut. Embellished and stylish necklines help in completing the perfect Star Parivaar image. Prices start at 799, making designer wear accessible.

An innovative catalog at Big Bazaar will showcase the line, and a complementary fashion book will be launched on the occasion. Together, these will provide the Indian woman with a complete Fashion inspiration to create a look that is stylish and relevant. Not just that the inspiration for colors will be provided by Tarot Card reader Manisha Khatwani with a full color forecast by Star signs.

Commenting on the launch Kishore Biyani says "Big Bazaar is the largest retailer of fashion in the country and has been the favoured destination for Indian women, catering to both her everyday needs and her aspirations. Our association with Star will now help us offer her a new opportunity to enrich her life with fashion and style – but with our motto of doing so at realistic and affordable pricing"

Says, Uday Shankar, CEO Star India, "With this association, Star will be able to make available the one experience that our viewers have time and again asked for. In every consumer research that we have conducted – viewers have expressed the desire of having access to the fashion and lifestyle they experience through our entertainment platform."