Big B Talks About ‘Yudh’ and the Television Industry in General

Amitabh Bachchan is a mega star in Bollywood in his own rights. He is not new to Indian television too. His TV reality show ‘Kaun Banega Crorepati’ broke all the previous popularity records. However, this is the first time that Big B is going to act in a fictional TV show. Amitabh is playing the role of a businessman, running a construction company in the TV serial ‘Yudh’. Kay Kay Menon and Sakira are the other prominent names that are working with him in this serial.
The show is expected to start airing from July this year. It is co produced by Endemol India and Saraswati creations. Saraswati creations is Amitabh Bachchan’s own production house.  Therefore, Amitabh’s own money is at stake and counts on the success of this show. It seems the Indian viewers are going to be served a treat.
But is it a wise and safe decision for Big B to work in a fictional TV serial? Amitabh answered the question by saying, "Nothing is safe in this world. Whether you are doing little creativity or little performance on stage, or doing cinema or any kind of art, how would you know what the result is going to be?" He also added that, "We take sufficient precautions but at times we fail, at times we succeed. So this is a gamble that you have to take when you are in this field." On a thoughtful note the veteran actor mentioned, "Only best content will succeed".
The Bollywood mega star was all excited speaking about the Indian television industry, "My knowledge on this is limited. But all I know is that the turnover of TV in India is three times more than cinema, so approximately if the turnover of cinema is Rs.10,000 crore.... in TV it`s about Rs.30,000 crore." He further stated, "The reach and the effect of TV in India have just about started. Everyone criticised us for being too excessively populated, but it is that very factor, which is beneficial to us."
Amitabh then went on to comment that, "It`s the people who are running it. You have 300 million people watching it and it`s an enormous figure. This is an incredible amount of channels in one country. It needs to be given more importance and taken more seriously because it is very challenging. The one that has the best content will succeed."