Big B part ways with IIFA

There is a long standing relationship between Amitabh Bachchan and IIFA. The Bachchan family has been a pride of the event since its foundation but a crack has been developed between the organizers of IIFA and Mr. Bachchan. Following the rift, Big B has decided to skip IIFA this year too.

He tweeted regarding the differences, "We are not coming to IIFA... IIFA said our services are not required!!

"It's not me ... it's the organisers of IIFA that do not want me in Toronto... Sri Lanka was the same."

Sabbas Joseph, director of organisers Wizcraft International Entertainment, said they have only "aborted the concept of a brand ambassador for the event" but the Big B and IIFA are "inseparable".

In a statement, Joseph said, "Due to unexplainable reasons, Bachchan couldn't participate in the IIFA Weekend (in Sri Lanka) last year. Following this, IIFA aborted the concept of a brand ambassador."

Last year too the Bachchan family stayed away from IIFA following the dispute between Sri Lanka and South Indian Film Chamber of Commerce. Mani Ratnam’s ‘Ravan’ was also cited one of the reasons.

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