BIG 92.7 FM's Chipak Ke Jeeto to attempt entry into prestigious Limca Book


Living upto its brand-line Suno Sunao, Life Banao! BIG 92.7 FM, India’s No.1 FM Station has announced its application to the Limca Book of Records for their greatest endurance test aptly titled ‘Chipak Ke Jeeto’ in association with Hyundai Motors’ newly launched i10. On successful completion of the contest, Limca Book officials will certify the winner of Chipak Ke Jeeto and enter his/her name into the record books. One winner will be selected from across the 5 metros of Mumbai, Delhi, Bangalore, Hyderabad and Kolkata where the contest will be hosted simultaneously
The contest Chipak Ke Jeeto, a one of its kind challenge, allows the contestant who remains touching the swanky new Hyundai i10 for the longest period, to grab the keys and drive home the machine! Chipak Ke Jeeto conceptualized and presented by BIG 92.7 FM, will be held simultaneously across the five metros of Delhi, Bangalore, Mumbai, Hyderabad and Kolkata. Officials for Limca Book will visit the locations during the course of this event and will give their final verdict on successful completion of the test.

The Do’s and Don’ts to qualify for this award are mentioned below:

1) Medical teams on standby at each of the 5 location during the final on-ground activity

2) A log book for the start time with names of the contestants, contact details, email ids etc. to be maintained.

3) Complete video footage covering the start to finish of the event

4) The 10 minutes mandatory break every hour has to be after completion of every 60 minutes. The same cannot be inclusive in the hour

Applications have already started pouring in across Delhi, Bangalore, Mumbai, Hyderabad and Kolkata and is open till the end of this month. Applicants will have to undergo medical tests and counseling sessions, before the short-listed finalists are announced. The finalists will then compete with each other to win the car, beginning January 11, 2008 across all 5 locations.

To register for the contest, users are required to call the IVR Number 5055454 through GSM phones or 51234927 through Reliance phones and simply register for the contest.

Commenting on this contest Ms. Sabita Kath, Regional Director, BIG 92.7 FM said, “We have submitted all necessary documents with the Limca Book committee. The officials from Limca Book have accepted our application and will identify the record creator on successful completion of the test. This is the biggest endurance test and I am confident that Chipak Ke Jeeto will become a truly unique property through which we live our brand philosophy of Life Banao”.