Barfi! beats Heroine at the box-office
Ranbir Kapoor starrer and Anurag Basu’s directed ‘Barfi!’ is giving Madhur Bhadarkar’s ‘Heroine’ a run for money. Audiences showing more interest on simple love story of a deaf and dump than the glitz and glamour ‘Herione’. Cine-goers are thronged to the theatre for ‘Barfi!’ which released a weak before ‘Heroine’.
‘Barfi!’ opening collection is much higher than ‘Heroine’ and the movie is very close to 100 crore club while ‘Heroine has garnered just Rs.32 crore. Made on a budget of Rs 20 crore, ‘Heroine’ recovered the cost but the movie could not shine at the box-office.
Both the films have been produced and distributed by Disney UTV.
"'Barfi' is performing exceedingly well across all international markets. The movie is resonating with audience and such sustenance across second weekend and weekdays is rare to see in recent times! Exhibitors all across have retained a good number of shows despite new releases," Amrita Pandey, executive director - syndication, international distribution, Studios, Disney UTV, said in a statement.
‘Barfi!’ official entry to the Oscar in Best Foreign Language Film worked in favor of the movie. The rush to the theatres to watch the film has not yet died down even after the release of big film, ‘Heroine’.
Gaurav Verma, director, India Theatrical Distribution, Studios, Disney UTV, says that it is like "icing on the cake".
"The second weekend saw more and more people coming in for the film and seeing the response we are in talks with exhibitors to add more screens for 'Barfi!'" he added.
Not only in domestic market but Barfi performed tremendously well in the overseas also. Tuesday report tells that Barfi has earned $4.82 million, while "Heroine" collection is $1.75 million.
Pandey also added that no female-centric films in recent years have received a response as good as "Heroine".
She said "Heroine" had a "phenomenal opening in all major international markets"!
"This was a highly anticipated movie and our marketing push has helped
pull in massive crowds to theatres," she added.