Anushka Gets Seagram’s Fuel Latest Endorsement


Anushka Sharma has been chosen to be the new face for Seagram’s fuel’s latest campaign. The campaign focuses on party, dance and friendship theme. The campaign is titled ‘Night Abhi Young Hai’.

Raja Banerji, general manager marketing, Pernod Ricard India said that the brand Seagram represents success of youth and the brand is accordingly positioned at the top. For such a brand, he wanted the brand ambassador to be young, full of life and who is successful. According to him, Anushka Sharma perfectly blends with the spirit of the brand.

In a statement, Raja said, “Fuel is a brand with great potential, sitting on the tipping point of making it really big. We felt that engaging with a personality like Anushka - with her positive energy, confidence and ambition will be of shared success.”

He further added, “She is a star; to aspire for, yet accessible. Her easy confidence on and off screen, and a go-getter attitude are in sync with Seagram’s Fuel.”

Seagram’s Fuel is a liquor brand of vodka from liquor firm Pernod Ricard India Ltd. The other brands from the company are Royal Stag, Imperial Blue, Blenders Pride and Fuel.

Anushka Sharma was born on May 1, 1988 to Col. Ajay Kumar Sharma, an army officer and Ashima Sharma , a housewife. Being in army, she has travelled to many places and has studied at many places. She graduated from Bangalore but later moved to Mumbai to pursue her modeling career.

She did modeling for a number of known designers. She also participated in Lakme Fashion week as a model. She was picked up by Yah Raj Films for a three movies deal. She debuted in Bollywood with ‘Rab Ne Bana Di Jodi’. Her performance was appreciated. Her second movie was ‘Badmaash Company’. The movie did fair business. The looks of Anushka were highly appreciated. Then in 2010, she acted in ‘Band Baaja Baaraat’. For her movie ‘Jab Tak Hai Jaan’, Anushka received award for best supporting actress from Filmfare. She is currently working on ‘P.k.’ and ‘Bombay Velvet’. Both these movies are scheduled for 2014 release. In ‘P.K.’ Anushka is starring opposite Aamir Khan.

Anushka was constantly rumored to be in relation with her co star of ‘Band Baaja Baaraat’, Ranveer Singh. Both were in a relation for a brief period but later drifted away. Currently, Ranveer Singh is dating Bollywood diva Deepika Padukone.


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