Akshay Kumar’s ‘Boss’ mints 14.5 crore on the opening day
Akshay Kumar’s Eid release ‘Boss’ had a terrific first day opening at the box-office. The film collected around 14.5 crore on the opening day. It was actually not expected from the film but Akshay's magic again mesmerized the audience. The first day collection is higher than Akshay Kumar’s last release, ‘Once Upon A Time In Mumbaai Dobaara’.
With 14.5 crore opening day collection, ‘Boss’ has become the fourth highest opener of 2013 after "Chennai Express", "Yeh Jawaani Hai Deewani" and "Race 2".
"Chennai Express" collected 33.12 crore, followed by "Yeh Jawaani Hai Deewani" at second place with 19.45 crore and "Race 2" stood third with 15.12 crore.
The masala entertianer ‘Boss’ on Bakr Eid was screened in more than 3,000 screens. The film has fared well in single theatres than multiplexes. On Friday the collection dropped down but still it managed to make 15 crores.
The film opened good in Northern circuit of India like Rajasthan, CI, CP, Uttar Pradesh and Bihar. However, the cricket match between India and Australia played spoilsport.
The positive word of mouth might work in favor of the film during the weekends.
"It has received a lukewarm response at multiplexes. The film's midweek release is a disadvantage since the next day is a working day and the collections will eventually drop," trade analyst Amod Mehra told The Times of India.
Ajit Andhare (COO, Viacom 18 Motion Pictures) said "This film is for the
masses, while we have a whole lot of urban slick heroes, there is always room
for the desi hero. In a way this film is revisiting the roots, by making cinema
that our industry is so known for."
Akshay Kumar is happy with the first day response of the film and he thanked his fans.
"Today (Wednesday) is the first day of release (of Boss).
Everything is going fine. I am very happy that it has got a good
response," Akshay told reporters at the Gaity Galaxy theatre here.
"I am very thankful to the audience that they are watching the film and have loved it. That's what an artist wants," he added.
Directed by Anthony D'Souza, ‘Boss’ is an action thriller, also features Mithun Chakraborty, Ronit Roy, Shiv Pandit and Aditi Rao Hydari in key roles.