Aishwarya Rai’s ‘sexy’ ad poster removed from Malaysian store


A poster of Aishwarya Rai Bachchan promoting a luxury watch brand was taken down from a store in Malaysia following obscenity charges. The local council in Kelantan ordered a shop owner to remove the obscene ads displayed in his store as they would corrupt the minds of the youth, reported The Star.  

The Kota Baru Municpal Council found the posters to be too ‘sexy’, which also include the Bollywood diva’s Longines ad, which she endorses. Further, the store owner was also slapped with a fine for displaying these ads.

The other posters also showed other models and the outfits worn by them were found to be too sexy by the council.

The shop owner Lee Kum Chuan argued that the posters were supplied by the manufacturers of the watches. However, the council refused his excuse as according to its terms for issuing business permits, shop owners are not allowed to display provocative pictures at their shops.

Aishwarya has been a brand ambassador of Longines since 1999. The disputed poster had the former Miss World in a strapped black dress showcasing her watch. While the poster is far from being deemed suggestive, what amounts to obscenity varies in each country. Kelantan is ruled by Pan-Malaysian Islamic Party (PAS) and the state is regarded an extremely conservative one. The shops there aren’t allowed to display provocative photographs.