Advance booking of ‘Dabangg 2’ goes beyond 80%


Well, only few hours left for Salman Khan and Sonakshi Sinha starrer ‘Dabangg 2’ to hit the theatres worldwide and the film has already started to earn positive reviews. On looking at the rush for the advance booking of the movie in the multiplexes cross India, it is highly expected that the film will be the highest grosser of 2012 . Trade analysts are optimistic that the film will break all box-office records and set a new benchmark.

PVR Cinemas, COO Mr. Gautam Datta spoke to businessofcinema.com, and confirmed, “As of today, we have sold nearly 80,000 seats so far for ‘Dabangg 2’. For the next 7-8 days, the occupancy rate stands well above 80% average. And considering the film is releasing around Christmas time, the numbers we will see will only get bigger.”

An insider tell us, “On its release, ‘Dabangg’ had crossed the Rs 140 crore mark and two years down the line, the buzz as well as the market has increased manifold. Moreover this is a true blue sequel. The hype is unprecedented and there is no reason why Rs 200 crores won’t be a possibility.”

Revealed another insider, “100 crore is passé now, not just for him (Salman) but every superstar worth his salt. Akshay Kumar, Shah Rukh Khan, Ajay Devgn and now even Ranbir Kapoor has cracked it. The new ‘mantra’ is 200 crore. Now Salman is the one who can take a possible shot at that mark.”

There are many factors working in favor of the movie. Firstly, it is a sequel to 2010 blockbuster ‘Dabangg’. The protagonist Chulbul Pandey turns hot favorite of all after ‘Dabangg’ success and the craze to see him again after two years is very high. Rajjo too won the hearts of the audience and Salman and Sonakshi’s chemistry was highly liked and the excitement to see from them together worked in favor of the film.

In the sequel, it will be shown that Chulbul and Rajjo turned parents and so the excitement can be measured. Last but not the least is Kareena Kapoor’s ‘Fevicol Se’ item number which has already become a big hit.

Hope, ‘Dabangg 2’ becomes a big hit and paves way for ‘Dabangg 3’.


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