Abhishek Bachchan Ford Fiesta's Brand Ambassador
Aby’s Baby finally seems to have grown up. Evidence, not only the bollywood success he has achieved but the fact that he’s emerging as a youth icon, a potential brand in himself.
Cashing on the star’s recent sweeping success, Ford Company has signed in Abhishek Bachchan as brand ambassador to promote the company’s latest car Ford Fiesta, a mid sized Sedan.
The car will be launched towards the end of November. It is not the first time that the star will promote a car, but it is certainly the first time the star is recognized for being Abhishek and not one of the Bachchans. The contract is a big event since it heralds the coming of age of the small baby of bollywood’s first family. The star deserved it. He has worked hard consistently to achieve and accomplish the success he’s basking in today.
The ball started rolling with the multi starrer ‘Dhoom’, ‘Dus’, and ‘Sarkar’, and then came Abhishek’s individual call to success with ‘Bunty aur Babli’. Today, Abhishek Bachchan is the most sought after actor, creating buzz not only in the commercial bollywood circuit but also in other schools of filmmaking, like his latest release, Rituparno Ghosh’s ‘Antarmahal’.
Abhishek Bachchan, the jinxed star finally has stars smiling at him. He’s finally made his point, slow and steady; the tortoise certainly wins in the long run. Many of his contemporaries who started with a bang, are off the circuit, while the dark horse continues to create ripples at the box office.