Aamir to become the brand ambassador of Chattisgarh


Now is the time when we are seeing the stars of Bollywood, be brand ambassadors for different states. They do so to increase the welfare of the state mostly through developing its tourism industry.

Amitabh Bachchan quite fervently has been promoting the tourism of Gujarat. There are various advertisements that have been doing the rounds on television that are intended towards increasing the tourist influx to Gujarat.

Shah Rukh Khan, on the other hand has been zeroed on as the brand ambassador for Kolkata. He fits into the bill as he already owns an IPL cricket team called Kolkata Knight Riders. Earlier Madhuri Dixit had been offered to be Maharashtra’s brand ambassador, however, due to her tall demands Hrithik Roshan was made the state’s brand ambassador.

Something similar has been offered to Aamir Khan now, but there is a twist. He has been made the brand ambassador of Chhattisgarh. He will fulfill the purpose of promoting the paddy production in the state.

Chandrashekhar Sahu, who is the state agricultural minister stated, “Film star Aamir Khan will be the brand ambassador of Chhattisgarh by March if everything goes well.”

Sahu also added, “It would be like Amitabh Bachchan, who has been endorsing Gujarat tourism. Aamir will promote paddy production in Chhattisgarh, where the main occupation of the people is agriculture. A dialogue is underway with Aamir Khan and very soon he will take a final decision."

Aamir Khan from the time he hosted “Satyamev Jayate” has become more responsible when it comes to campaigns and advertisements. He now even creates awareness on television by coming in advertisements targeted at malnutrition in children.

Sometime back he turned down a lucrative advertisement offer only because it had nothing to do with any social cause. A source had then informed, “Aamir only wants to work on ads that are socially relevant. He is rumored to have cancelled ad deals amounting to a few crores. He did not sign up for it as it didn’t come under the umbrella of social issues."

Aamir Khan has now even changed some advertisement contracts that are existing, and has also cancelled many. Aamir recently said, “As creative persons, we entertain people, but we also feel we have to contribute to our society by bringing about improvement in the social fabric and inculcate better values.”

He also added, “Two things are required to change India: one, all of us should change our attitude towards females, and two, we should not be self-centric and think about working in the larger interest.”  Aamir’s interest towards society was thus brought about with the show and thus his choice of promotions, campaigns and advertisements are now directed towards societal causes.


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