Aamir keeps 'Dhoom 3' music as his caller tune

What would you call this – Aamir Khan keeping his caller tune as the music of ‘Dhoom 3’? An innovative marketing technique! ‘Dhoom 3’ has created a lot of buzz much before its release. In fact it is one of the most awaited movies of 2013. The unique combination of Aamir Khan and Katrina Kaif is creating a lot of inquisitiveness in the audience.

Aamir Khan is known to be a perfectionist. Many people, who are associated with the making of ‘Dhoom 3’, have liked the music of this film. But when Mr. Perfectionist himself has endorsed something, it means excellence. Aamir usually does not keep any caller tunes. But when he heard the music of ‘Dhoom 3’, he liked it so much that he kept it as a caller tune.

Says a source, “Aamir is keen to use the music as his caller tune. He usually does not keep any caller tune. However, his excitement over the songs of 'Dhoom 3' is very high.”

Aamir wants to spread the music through this caller tune. Adds the source, “He is keen to share the music with everyone who reaches out to him and hence the idea of using it as a caller tune.”

Aamir has always been very innovative with his promotional techniques. Before the release of ‘Ghajni’, he inspired people to get ‘Ghajni look hairstyle’. He even adorned the hair style for quite some time.

‘Dhoom 3’ will release on 20th December, 2013. The other lead casts of the movie are Abhishek Bachchan, Uday Chopra and Katrina Kaif. Aamir and Katrina will be playing the roles of antagonists. This movie is third movie in the series of ‘Dhoom’ movies. All the movies of ‘Dhoom’ series have been action thriller movies. The latest one is no exception. The movie is produced by Aditya Chopra under Yash Raj Banner. The movie is directed by Vijay Krishna Acharya.

Aamir has been keeping himself abreast with all the developments regarding this movie. He has also provided suggestions to Aditya Chopra for the release of the movie. The first trailer of this movie received unprecedented response from the viewers. It shows that the audience is waiting for the release of this movie. The timing of the release is quite favorable as it will be released during Christmas. With all the elements in place, we wish the movie stands on the expectation of audience.